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What happens to advertising agencies under LLM ads?

The pressure lands on manual media buying. Platforms automate targeting, buying and testing themselves, so agencies selling execution alone disappear. The ones that own AI-search strategy, creative, product data, measurement and brand safety survive. I watched the Google and Facebook duopoly cut out the middlemen once. AI does it again.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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