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Why is Gen Z drinking less alcohol?

Because health beat the hangover. US adults who drink fell from 67% in 2022 to 54% in 2025, a record low, and 75% of Gen Z actively moderates. Futurist Igor Beuker called the shift years ago: fitness culture and social media accountability turned sobriety into status. His Alcohol Economy card carries the full forecast.

Read the full prediction

Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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