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Will ads inside ChatGPT replace Google ads?
Not Google, the old results page. Google keeps its users by putting AI inside Search. My base case: by 2035 AI answers take 1 in 3 of the searches where someone is about to buy, and the ad money follows. Upside case: ads inside AI answers become a $300 billion-plus market. Scenario, not certainty. The ad no longer sits next to the answer. It becomes the answer.
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