Marketing. Media. Advertising.
Marketing. Media. Advertising.
From Mad Men to Math Men to Machines. IAB co-founder and marketing keynote speaker Igor Beuker on the future of marketing, media, and advertising for brands like Amazon and Nike.
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AI Disrupting Marketing & Media | Math Man Magazine | February 2026
AI disrupts marketing, media, and entertainment. Futurist & speaker Igor Beuker maps the AI value chain in Math Man Magazine February 2026, from McKinsey to WPP.
Mar 18, 20266.4M
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Augmented Reality: AR Market 10x, Hitting $600 Billion by 2030
By 2030 augmented reality grows 10X into a $600 billion market and powers a $5 trillion metaverse economy. Why ambient reality kills the screen.
Dec 8, 20251.6M
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Who Will Buy Google Chrome? DOJ Breaking Up Big Tech
Time to break up Big Tech: antitrust heat is melting Google's grip on Chrome. Could OpenAI or Perplexity end up owning the browser that tracks the world?
May 13, 20252.4M
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Rolling Stone | Igor Beuker: From Football Fields To Global Futurist
Igor Beuker: From Football Fields to Global Futurist, A Rolling Stone Culture Council Member's Journey. I am excited about the success story published by Rolling Stone Culture Council, an invitation-only network of industry professionals.
Feb 5, 20241.6M
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How Cause Artist Mr Beast Inspires His 200+M Fans To Do Good?
MrBeast is the top YouTuber on earth and a cause artist: how he moves 200+ million fans to do good, and what brands can learn from it.
Nov 16, 20234.8M
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How Do ESG & DEI Force Woke Marketing On Fortune 500s?
How ESG, DEI and the Corporate Equality Index push Fortune 500 brands into woke marketing, and why some of them go broke doing it.
Jun 5, 202334.1M
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Why Facebook's Meta-Morphose Is A Mega Misstep by Mark Zuckerberg?
Facebook's name change to META is a Mega Misstep by Mark Zuckerberg. Discover here why both timing and strategy are wrong. Igor Beuker explores.
Oct 31, 20213.2M
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Best-Paid Athlete: UFC MMA Legend Conor McGregor KO's Pandemic
Igor Beuker breaks down how Conor McGregor became 2020’s highest-paid athlete, earning $180M with UFC fame and Proper No. Twelve whiskey.
May 18, 20217.7M
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OnlyFans Economics? 120 Million Fans Spent $2.3 Billion In Transactions
Igor Beuker on OnlyFans economics: 120M fans spent $2.3B as the platform grew beyond adult content into Hollywood’s pandemic side hustle.
May 10, 20218.7M
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Social Audio App Clubhouse: Trend Or Unicorn That Will Fade To Black Soon?
Discover if podcasting platform Clubhouse is the next big social media trend or a fading unicorn. Marketing speaker Igor Beuker explores the future of social audio.
Mar 29, 20216.5M
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IAB Host Igor Beuker: The Future Of Marketing, AdTech & Digital Transformation
IAB talked to Igor Beuker, host of the annual IAB conference in Amsterdam, about Igor's vision on trends and technologies, the future of digital marketing, and martech.
Sep 2, 2019826.1K
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The Space Economy: Modern-Day Gold Rush 100x Bigger Than Bitcoin
The space economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining becomes a multitrillion-dollar industry, called in 2018.
Feb 23, 2018153.1K
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How Big Brands Boost Their Instagram Fanbase By Millions?
Big brands like Nike, Victoria's Secret, GoPro, and Starbucks have been boosting their Instagram fanbase by millions of followers using branded videos.
Mar 30, 2015772.5K
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The Secret to Data-Driven Integrated Digital Marketing
How CMOs and CIOs can transform their brand from traditional advertising campaigns to data-driven integrated digital marketing programs.
Feb 10, 20151.7M
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Nike Turns Runners' Data Into 100,000 Personalized Videos
Nike turns running data into 100,000 personalized videos in its new campaign, dubbed Our Year. See how Nike takes community marketing to the next level.
Jan 13, 20152.5M
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How Starbucks Disrupts Its Own Marketing Strategy?
Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, that's now possible for Starbucks customers in the US. Igor Beuker looks at the coffee giant's new business and marketing strategy.
Dec 19, 20141.8MShowing 17 of 83 postsAll posts