Sports. Media. Entertainment.
Sports. Media. Entertainment.
Live sports rights reshape streaming. Celebrity brands become the model. Top keynote speaker Igor Beuker calls the moves where sports, media, and entertainment meet money.
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Augmented Reality: AR Market 10x, Hitting $600 Billion by 2030
By 2030 augmented reality grows 10X into a $600 billion market and powers a $5 trillion metaverse economy. Why ambient reality kills the screen.
Dec 8, 20251.6M
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Dennis Rodman 'Bad as I Wanna Be': A Playbook for Misfits
Dennis Rodman did not just rebel, he engineered wins. A misfits playbook on role mastery, rebounding economics and refusing to behave, backed by receipts.
Nov 29, 20254.1M
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Musk vs. Netflix: Culture Wars, Cancel Calls—The Price of “Woke”
Elon Musk's Cancel Netflix blast lit up X and rattled the stock. The real game behind the outrage, and who wins when culture becomes a balance-sheet line.
Nov 12, 2025592.3K
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Who Will Buy Google Chrome? DOJ Breaking Up Big Tech
Time to break up Big Tech: antitrust heat is melting Google's grip on Chrome. Could OpenAI or Perplexity end up owning the browser that tracks the world?
May 13, 20252.4M
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OnlyFans Breaks 2024: $10 Billion In Transactions & 300+ Million Fans
OnlyFans closed 2024 with $10 billion in transactions, 305 million fans and 4.12 million creators. What the creator economy learns from a platform that pays 80%.
Feb 17, 20253.4M
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Bluesky Soars: Pushing Meta Threads Into The Innovation Graveyard
Bluesky is outpacing Meta's Threads. Why the decentralized platform is soaring, and why marketers cannot afford to ignore it.
Dec 10, 20244.5M
ReadRetail. Ecommerce. Brands.
How Sportswear Brand On Battles Industry Giants Nike & Adidas?
What we learn from On, the Swiss sportswear sensation taking on Nike and Adidas: its marketing, innovation, commerce and influencer strategy.
Sep 18, 20242.3M
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Alex Cooper ‘Call Her Daddy’ Podcast Show Inks $125M SiriusXM Deal
Alex Cooper's Call Her Daddy signed a $125 million deal with SiriusXM. What creators, brands and media companies can learn from the deal.
Sep 2, 20243.6M
ReadFinTech. Blockchain. Crypto. ETF.
Truth Social: Donald Trump's IPO $8 Billion Hit Or A Meme Stock Saga?
Truth Social went public and raked in $8 billion. Inside TMTG, the DJT ticker and whether Trump's platform is a business or a meme stock.
Apr 22, 20242.3M
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Why Facebook's Meta-Morphose Is A Mega Misstep by Mark Zuckerberg?
Facebook's name change to META is a Mega Misstep by Mark Zuckerberg. Discover here why both timing and strategy are wrong. Igor Beuker explores.
Oct 31, 20213.2M
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Squid Game: The Worldwide Box Office Hit That Netflix Needed
Igor Beuker on Squid Game: Netflix’s global hit, stock impact, Season 2 expectations and whether Squid Game NFTs are next.
Oct 9, 20214.7M
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Best-Paid Athlete: UFC MMA Legend Conor McGregor KO's Pandemic
Igor Beuker breaks down how Conor McGregor became 2020’s highest-paid athlete, earning $180M with UFC fame and Proper No. Twelve whiskey.
May 18, 20217.7M
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OnlyFans Economics? 120 Million Fans Spent $2.3 Billion In Transactions
Igor Beuker on OnlyFans economics: 120M fans spent $2.3B as the platform grew beyond adult content into Hollywood’s pandemic side hustle.
May 10, 20218.7M
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Social Audio App Clubhouse: Trend Or Unicorn That Will Fade To Black Soon?
Discover if podcasting platform Clubhouse is the next big social media trend or a fading unicorn. Marketing speaker Igor Beuker explores the future of social audio.
Mar 29, 20216.5M
ReadGeopolitics. Big Tech. Freedom.
Digital Audio & Podcast Popularity Will Be Off The Charts By 2025
Podcasting became big business: Joe Rogan made $30M in 2019. Foresight on the podcast boom by keynote speaker Igor Beuker.
Apr 1, 20204.7M
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Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?
Will Facebook continue its takeover of advertising in 2018? Its strategy, monthly users, money, ARPU and the BRICS. Will emperor Zuckerberg conquer them all?
Jan 29, 201856.4K
ReadRetail. Ecommerce. Brands.
Alibaba Singles Day 2016 Hits $17.8B – Inside Jack Ma's Math Man Brain
Alibaba hit $17.8 billion in sales on Singles Day 2016, turning a sweethearts' holiday into a global e-commerce record. Inside Jack Ma's Math Man brain.
Nov 11, 2016137K
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How CMOs Can Harness The Power Of Dark Social?
When some brands and publishers revealed their dark social data, I was shocked and felt it was time to share some actionable social insights with CMOs.
Sep 27, 20151.1M
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Publishers Get Profitable With Programmatic & Waterfalling
Publishers' main challenges are keeping up with the trends and technologies of the 21st century. Marketing speaker Igor Beuker gets them profitable again.
Mar 4, 20151.6M
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Nike Turns Runners' Data Into 100,000 Personalized Videos
Nike turns running data into 100,000 personalized videos in its new campaign, dubbed Our Year. See how Nike takes community marketing to the next level.
Jan 13, 20152.5MShowing 21 of 83 postsAll posts