How big is the longevity economy by 2036?

People over 60 spend roughly $19 trillion in 2026, 27% of all consumer spending worldwide. My call: $34 trillion by 2036. Inside it, the market built for older adults is $4.5 trillion today, growing 7% a year, past $9 trillion by 2036. That is the base of the longevity economy, BBL and cosmetic Botox excluded.